We want to change the world! - in a positive way - highlighting the important facts regarding ethical living and fairtrade issues. It is New Consumer's responsibility to empower our readers with the knowledge and allow them to make informed decisions.

Passionate, irreverent, positive and fun, New Consumer exists to champion fair trade and ethical living throughout the world, and to ultimately change consumer and business behaviour by illustrating the ethical alternative.

New Consumer is a monthly A4 publication which has edgy editorial and in- depth features ensuring that New Consumer is at the forefront of ethical living media in the UK and beyond. Our bright, informative magazine reaches over 250,000 switched-on readers every month, and our website www.newconsumer.com already has over 75,000 unique site visitors every month from across the globe who are interested in living sustainably. We are the only publication to be fully endorsed by the Fairtrade Foundation and have close relationships with the pioneers for the Fairtrade movement such as Harriet Lamb, head of the Fairtrade Foundation and the world renowned designer Katharine Hamnett ? both who write for newconsumer and newconsumer.com.

We have a media partnership with The Observer Ethical Awards and UK Aware / London Aware 2008 and provide media content for EBays latest venture www.worldofgood.com providing an influential and wide readership.

Our readers choose New Consumer because we are independent ? our opinions are taken seriously and are respected - people want to know how to make a difference through their consumer choices.