Atlanta-based and founded by Pamela Cronan-Maddox to provide exclusively 100% pure and organic personal care products that are safe for the entire family.

The company is one of the first online apothecaries committed to offering a wide variety of 100% pure, synthetic chemical free, personal care products for the entire family. Many products are already well known and enjoy a loyal following; such as Farmaesthetics, GratefulBody and suki?s naturals. Others, like WildeWood Naturals, Monave, Affusion, Simply Organic and Munchskins come from small artisan manufacturers from around the globe. The manufacturers of every line represented share the vision of offering to the consumer, products of unsurpassed purity and quality. These products nourish the skin to optimal health and radiant beauty without the use of toxic chemicals or harsh synthetics. New products are added every three weeks. Future additions will be exclusive to The Alchemist?s Apprentice and can be found only on our website.

Pamela Cronan-Maddox, visionary and president, herself a twenty-four year ovarian cancer Survivor, was fooled many times by products labeled and claiming to be natural and organic. What began as a quest to find completely pure and toxic?free products for her personal use, became a vision to provide to the public a source for natural, organic, and therapeutic products that are healthy for the entire family.