Ethika is a " fairly trading" fashion label that prides its collection on exquisite short run editions. Every single garment created is a genuine work of art, and a timeless gem for stylish woman's wardrobe. Ethika prides its collection on unique short run production that have an eclectic mix of design but original hand sewn charms.

This is real craftsmanship in every sense of the word. The attention to detail with its exclusive embroidery, fine stitching, bagged on cuffs, double turn hems, French seams is inspiring. Nothing is left to chance in both terms of design expertise and quality.

The handicraft of our female artisans living in Faisalabad has been passed down through the generations, with care and time taken on every piece. Every single garment created is a genuine work of art, a bespoke piece.

The styling is contemporary in true East meets West culture and there is a strong use of embroidery appliqué, cutwork, beading and hand embroidery as well as exquisite block printing design throughout the entire collection. Garments are made with community trade chiffons, satin, silks and brocade fabric from Pakistan. Ethika creates timeless exquisite pieces for confident women who covet fairly sourced premium garments.

We aim to train small cut off communities to use their inherited skills, and develop their potential and abilities in a compassionate coaching setting to create immaculate products.

We are producer driven, that means that we care more about what the producers can create and try to market their skills rather than working towards consumer demands, of mass production and customer profiles.