La rutaN

La rutaN (Natural spelled backwards) believes in a sustainable approach to timeless fashion. Designed for women, men and children, these soft organic fabrics, flattering fits, and beautiful colours are clothes for fashion forward people who want to be-stylish, relaxed, and socially aware.

Most of our customers are surprised to learn that each garment made from one hundred percent organic cotton saves one-third of a pound of synthetic fertilizers and farm chemicals from polluting the soil, said Ackerman. At La rutaN, the environmentally conscious consumer can choose from beautiful, comfortable clothing lines and also feel good about how their selections reduce their carbon footprint on the earth.

Organic cotton production is vital to the long-term health of the planet. Organic farming starts with the soil compost, frequent crop rotations, and cover crop strategies that replace synthetic fertilizers to keep the soil healthy and productive. Fields must be free of synthetically-derived chemicals for three years to achieve organic certification.

La rutaN, an eco and socially friendly lifestyle store, features only top of the line organic clothing brands, such as Aventura, that utilize organic fabrics and share the vision of sustainability. Other brands such as Tom?s shoes, donate a pair of shoes to needy children each time a customer snaps up a pair, In addition, Alternative Apparel lives up to their name with an extremely fashionable eco-line, made from recycled soda bottles and polyester.