Green companies get more funding!
Normally an environmental activist’s cause doesn’t go well with a corporate set up of any kind. But of late since the environmental issues have been coming up, the whole idea of going green has caught up with the times and the corporate world has responded well to the initiative to make the world a better and long lasting place.
Green companies motives
But as one should expect, the shift in stance is not because the companies have a change of heart, have a whole of money to spend or want to do some good PR. Going green is actually a profitable business direction because these companies are getting lucrative offers if they choose to go green. Business has always depended on the money inflow. So basically, if someone is paying then they are all for it.
There are a number of initiatives that have been started which allow the companies to showcase their ‘greenness’ for financial gain. One of these initiatives is by a leading eco friendly product site. Under this initiative by the due date, any US business can apply for an eco friendly make over stating why their premises deserves a makeover with pictures. The winning company gets a $ 5000 spending spree on products from the company’s green catalog.
California Clean Tech Open is another initiative that encourages companies to go green. The winner of the annual contest gets $100,000 worth a package to help his establishment go green. Organic Ventures – a mother/daughter team – works at getting investors and companies interested in either that are looking to go green.
Green companies allotted web space
The Internet, being as innovative as we make it, has helped push forward the green cause. On forums, blogs and websites, there is special green section where investors or people looking for investors can make query’s specifically for and about green ventures and proposals. For example, Investorideas.com has a section the Global Green Marketplace which they claim the fastest growing section on the site.
There are blogs about the recent green activities that have been taken in the business world keeping one abreast of the green developments as they happen. For e.g.:-http://www.greenvc.org/. Green Grants Machine actually lists all the avenues that green companies can go to in order to get grants to go green so that one can find the best option to go green. Green Energy Marketing is another firm that bridges the efforts between green investor and green companies. National Energy Foundation offers tips to green companies too on how to go green
Green companies customizing product to market
It is no secret to the non green company that one fine day the world will have to go green. Any company would know if they have done their homework that the world will run out of natural sometime. It seems already some companies are making a move towards going green for the good of their business when the catastrophe happens.
It will prove beneficial for all parties because the company and the customer will have to resort to green ways which they might as well do now before it’s too late. gDaipers makes eco friendly diapers with a flushable, compost-ready insert that goes into cloth panties.
So you have the demand, you have the incentives and you fill the need. There’s nothing more to equate in this equation. The world is going green and the transition is going to be smooth all factors in place - demand, incentive to satisfy demand, which usually would result in the satisfaction of demand. It seems that there are no more excuses to go green and that it is THE next step.
Tags: environmental activist, go green, going green, green companies, green marketplace, web space
