Author Archives: Green Writer

Corporate Sustainability – What’s involved

Corporate sustainability involves many things. First and foremost, it involves the people in the organization – the employees, the directors, and the customers. There needs to be a commitment to sustainability protocols. A sustainable corporation will use principles of sustainability … Continue reading

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The Four Corners of Environmentalism

I’ve been struggling with what I perceive as a common problem.  While everyone is being told to Go Green, no one tells us what Going Green is.  We are left to a non-descript and unregulated free market of ideas as … Continue reading

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Green Building Materials

A green building is one that is built using processes that are environmentally responsible and resource efficient. North America, Europe and Japan consume more than 25 percent of the world’s annual 4.5 billion cubic meters of wood production. According to … Continue reading

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Sustainable Design – A brief introduction

Sustainable design aims to create buildings that are not harmful to their occupants or the surrounding environment. The concept of sustainable design has grown in the last twenty years, since 1990. Sustainable design recognizes that man is an integral part … Continue reading

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Ecological Footprint – What does it mean?

The ecological footprint has several connotations. It is basically a measure of the demands we place on our planet. It compares human demands with the planet’s capacity to regenerate itself. Although ecological footprint is bandied about, the methods used to … Continue reading

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Green Marketing – A Brief Introduction

Green marketing is a responsible way to market your products by using technology, conservation and minimal waste.  Green marketing refers to the strategies to promote products by employing environmental claims. Those claims can be either about the product’s attributes or … Continue reading

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