WWF has its headquarters in Gland, Switzerland. Its Staff, the Secretariat, is also based in Switzerland. The WWF has a network of organizations in many countries that help manage its activities in a particular region. The national organizations are independent but work closely together on larger global projects. All these organizations carry out fieldwork, advise local and national governments and educate local communities on conservation issues.
Almost half of the WWF’s income comes from its membership fees and another 13% comes from money left in wills or as gifts. The national offices raise funds to run projects in their own countries, and richer ones contribute about 2/3 of their income to global conservation programmes. Volunteers around the world help with fundraising by organizing activities such as sponsored events. WWF also receives income from government grants and aid agencies. WWF also raises funds through partnership and business and industry. Another source of funding is the 1001 Nature Trust. This is made up of 1001 individuals who have given large sums of money to the organization.
Volunteers play an important part in fundraising for WWF by taking part in sponsored events like bicycle rides, walks and swims. In 1999, over 5000 people in the UK alone took part in a Great WWF Shark Swim to raise funds for the shark and other endangered marine species.
Team work and Projects
WWF works as an independent, non party-political organization. It runs many conservation projects in partnerships with governments, international organizations and aid agencies, non-governmental organizations, businesses and local communities.
For example, one of the WWF’s many conservation programmes involved working with government of Peru and the Peruvian Association for the Protection of Nature (APECO) to protect Manu National Park. WWF provided rangers, jeeps and equipment to protect the park from settlers. The project engaged local people in tree and crop planting schemes, helping them to develop sustainable farming methods. WWF recognizes that involving local people is vital to the success of any conservation programme.
Below is one of many visual campaigns created by the WWF. The ad says “Before it’s too late”.
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