Corporate sustainability involves many things. First and foremost, it involves the people in the organization – the employees, the directors, and the customers. There needs to be a commitment to sustainability protocols. A sustainable corporation will use principles of sustainability in its management decisions. It will manufacture and supply environmentally friendly products and follow environmental guidelines. Continue reading
I’ve been struggling with what I perceive as a common problem. While everyone is being told to Go Green, no one tells us what Going Green is. We are left to a non-descript and unregulated free market of ideas as to what Green is. In the end, confusion reigns when it comes to the concept of Green, and everyone wants to hitch a ride on the Green popularity bandwagon. 
A green building is one that is built using processes that are environmentally responsible and resource efficient. North America, Europe and Japan consume more than 25 percent of the world’s annual 4.5 billion cubic meters of wood production. According to the Natural Resource Defense Council the rainforests will be gone by 2050. Building materials considered green include rapidly renewable plant materials such as bamboo and straw, or lumber from forests certified to be sustainably managed. Other materials are recycled stone and recycled metal. 
Sustainable design aims to create buildings that are not harmful to their occupants or the surrounding environment. The concept of sustainable design has grown in the last twenty years, since 1990. Sustainable design recognizes that man is an integral part of the natural world. That natural world must be preserved and perpetuated. Sustainable design does not require a loss of quality of life. 
The ecological footprint has several connotations. It is basically a measure of the demands we place on our planet. It compares human demands with the planet’s capacity to regenerate itself. Although ecological footprint is bandied about, the methods used to calculate the ecological footprint vary. The first mention of ecological footprint occurred in 1992 by William Rees. Mathis Wackernagel developed both the concept and the calculation method. 
Green marketing is a responsible way to market your products by using technology, conservation and minimal waste. Green marketing refers to the strategies to promote products by employing environmental claims. Those claims can be either about the product’s attributes or about the policies and processes of the company that manufactures and sells them. Share this page with your friends!
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